Overstreet Events & PR is a trusted and respected automotive event company run from the heart of the Pacific Northwest in Portland, Oregon and supported around the country by the top event logistics staff who work with the company providing honest, ethical and quality service on every project.
With more than 17 years in the automotive event logistics and PR industry, Overstreet Events works with national and international clients (many on a regular/repetitive basis) to produce their vehicle product launches and PR support year after year. Whether something as simple as a press release, or a complete international product launch from concept through execution, Overstreet Events provides each client with personalized service and expert staff committed to providing honest, ethical and quality services.
Prominent automotive clients include Jaguar Land Rover, General Motors, Lexus, Infiniti, and Aston Martin.
Services
Event Management
Overstreet Events & PR has specialized in event management since 1996, with the objective to bring the vision and dreams of our clients to fruition while exceeding their expectations. Regardless of the event size or location, Overstreet Events & PR provides personalized service of the highest quality. Depending on the specific needs, Overstreet Events & PR can customize events in any way our clients desire, from the initial stages of location scouting and route development, through every single logistical detail with all vendors (hotels, food and beverage, transportation, track management, and vehicle shipping.) Beyond the scope of logistics, Overstreet Events & PR can also handle the behind the scenes management of event invitations, tracking RSVPs, arranging travel and overseeing all aspects of hospitality onsite.
Overstreet Events & PR brings insight, strategy, creativity, and proven processes to every client engagement from step one through the entire event process on site.
Consumer Events
Overstreet Events & PR believes effective communication is tailored and personal, which is what sets our consumer events apart from the run-of-the-mill. We do this by ensuring the events tell each clients unique story. Our experience is in all forms of consumer facing events including live events, guerilla marketing, street teams, show-stopping displays and more. Our engagement techniques communicate your brand attributes while always focusing on the goal of consumer engagement. Overstreet Events & PR creates memorable moments that engage and inspire action. We are proud to offer the best in event production, marketing and management to our customers from back of house design in logos, signage and concepts, to staffing with the best consumer interaction representatives in the business.
Public Relations
PR is all about communicating our client’s messages to their audiences through media, events, analysis, awards, and other creative strategies. Using strategy to develop unique messaging is key in order to stand out in a world inundated with more media options than ever these days. With an extensive history and understanding of the public relations landscape, Overstreet Events & PR is able to assist you with all media-related requests. Ranging from developing PR key messaging and initiatives, to pitching the correct editors and media, and helping develop all materials to create a complete press kit for a company, product or event. Experience and skills in a boutique agency setting are what set Overstreet Events & PR from other firms.
About Us
Formed with a simple goal, to create a small business committed to providing clients with personalized service, Christine Overstreet founded Overstreet Events & PR in 2000. Christine has more than 20 years of experience in the automotive industry working with top brands and the PR executives at OEMs, and the media they cater to. In order to run Overstreet Events & PR as efficiently as possible to the benefit of their clients, Christine oversees the day to day operations while bringing in seasoned and proven event specialists for the creation and execution of programs designed specifically to match clients goals and strategies. Keeping the overhead costs low, Overstreet Events & PR assesses each program from the start, and brings in the top staff to brainstorm, strategize and execute the best events in the business.
Despite working with many automotive manufacturers, Overstreet Events & PR recognizes that no matter the industry, no two businesses are identical. What has worked for another business, even similar ones, may not be best for your company and every client is evaluated by our experienced team for their unique position in the marketplace.
As an experienced member of the automotive industry, Christine noticed a gap in events designed to bring together the many women in a male-dominated industry and formed an all-women’s automotive group, Heels & Wheels (www.heels-and-wheels.com). In addition to running her regular business and managing clients, Christine assembles an event from the ground up to bring women together in a forum where they test vehicles, host round table discussions and hear from women who have been successful in the industry. These events are held every other year in various destinations and have grown to include an average of 20 journalists, 12 manufacturers and 12 – 16 cars.
Christine Overstreet
Founder and Principal Operator
Christine began her event career in 1994 as an onsite Maritz event planner at Nissan where she oversaw dealer training programs, and continued similar work with Dick Clark Productions for Lexus working on their National Dealer Meeting. In 1997 she began work for a Southern California integrated marketing agency on their Kia Motors America PR account. While at their agency of record for three years Christine managed their day-to-day PR business including press releases, media relations, events and publicity for Kia’s off-road race team. Positioned with a freelance opportunity, she left the agency life to work full time on publicity for a team racing the Paris Dakar rally, including traveling through the race series. After the completion of that project, Christine decided to start her own consulting business and was quickly able to secure clients such as Hyundai, Spike TV, Honda, General Motors, and the Western Automotive Journalist group in addition to others.
In 2005, Christine was offered a position in house with Jaguar/Land Rover North America. She accepted the position to gain luxury brand experience on a global level, and over the next three years, she managed the product PR for Land Rover including press kits, releases, media relations, product launches and press conferences.
After Land Rover was sold and a company wide relocation imminent, Christine chose to return to freelance and officially started Overstreet Events & PR.
Lucille Williams
Travel Manager
Born and raised I the UK, Lucille has over a decade of experience in the events industry. Having graduated with a BA in Cultural and Media Studies from the University of the West of England, Lucille started her professional life working in marketing for a premier tennis and fitness group – it was here that she discovered her love for events. Fueled by her passion for attention to detail and creativity, she quickly made a name for herself as a freelance Event Manager and Travel Director.
Lucille’s time in the events industry has taken her around the globe. She has organized a multitude of events ranging from conferences, product launches, team building events, and incentive travel trips. Now a California import, Lucille is excited to be bringing her industry expertise to Overstreet Events.
Lucille is a competitive showjumper and dog mom. In her spare time, she can usually be found at the barn or at a horse show.
Forey Erickson
Event Specialist
After graduating from Michigan State University and spending the first years of her professional career at a small advertising agency in Atlanta, GA, Forey Erickson moved back to her native Michigan to pursue a career in the events industry. What was supposed to be a short-term gig in Detroit working for an automotive event and fleet management company quickly turned into a career as she fell in love with traveling and the face-paced world of event management.
Now an experienced event chameleon, Forey has spent 4+ years producing complex, dynamic events in a wide range of industries as an Event Specialist and Travel Director. Specializing in Executive and VIP logistics, Transportation Management and Media and Client Relations, Forey has worked on-site operations for both small, intimate media launches and incentive programs to large-scale corporate meetings and conventions with up to 22,000 attendees. Though her work as a Travel Director has given her experience across many industries, Forey’s heart, true to her hometown of Detroit, has always been in the automotive industry.
Marjon Tarascio
Event Specialist
A native of Oregon, Marjon Tarascio has spent her professional life in hospitality, food and beverage, and service industry. Marjon has spent her life in Oregon, outside of a cross country move to Boston at age 19 in her first venture outside of her home state, and immersed herself working in the bustling downtown heart of the city. Working with Overstreet Events as an event specialist has enabled her to use her hospitality background, as well as expand her repertoire to include automotive events involving hosting journalists, working with hotels for rooming blocks, and transportation and logistics. Her professional and personal life has taken her to 17 countries so far, including childhood trips to her father’s home country of Germany, and counts Prague among her favorite cities. She currently lives in Portland and spends her spare time exploring the cities dynamic food scene with her husband, and spending time outdoors hiking and exploring with him and their two daughters.
Michelle Suzuki
Event Specialist
A native Californian, Michelle Suzuki grew up in Monterey and currently resides in Los Angeles. Michelle has extensive experience in event management, transportation management, corporate communications, consumer marketing, social media marketing, crisis and reputation management, ethnic communications, public affairs, community relations and media relations. The extent of her professional experience includes both agency and in-house corporate public relations and event experience.
She has managed both small and large-scale automotive, corporate and non-profit events ranging from intimate dinners to month-long programs. Her knowledge of media relations, consumer programs and event logistics allows her to create, develop and execute media and consumer programs understanding all stakeholders. As a regular member of the Overstreet Events team, Michelle works with multiple brands executing event logistics.
Michelle is an advisor for Chi Omega National sorority UCLA chapter and an executive board member of the Nisei Week Foundation. She enjoys spending time outdoors with her family, checking out LA’s restaurant scene and replicating her favorite dishes and new recipes in the kitchen.
Case Studies
2016 Los Angeles Auto Show
Overstreet Events & PR (OEPR) was hired by Jaguar Land Rover to manage their 200+ invited media guests from around the world at the 2016 Los Angeles Auto Show. As the primary vendor for all logistics and planning, OEPR handled pre-planning, execution and staffing for this global auto show, one of the largest media attended shows in the United States.
The program required full travel and event support from OEPR including booking of flights, ground transportation from arrival to departure, registration of media show credentials for staff, clients and media, hotel contracts, food and beverage throughout event, media communications, welcome packets/agendas, and onsite meetings.
Logistics Management by the Numbers:
Site visits: 3
Hotel rooms: 200+ at four hotels
Attendees: 260
Staff: 15
Vehicles: 70+ fleet vehicles for transportation
Days onsite: 7
Within the same LAAS program, Overstreet Events & PR also planned and ran an additional event off-site at the famed Petersen Museum, which included a catered 200 attendee sit-down dinner and worked with a local production company for all A/V, build-outs, etc. all production elements.
Infiniti QX50 and QX60 Vehicle Launch
Infiniti chose the town of San Antonio to introduce the media to the brand new Infiniti QX50 and QX60 in February of 2016. As the primary logistics vendor, Overstreet Events & PR was involved in the scouting trips to determine the host hotel and overall event flow. Once the site was chosen, OEPR took over all logistics in terms of managing ground transportation for arrivals and departures, as well as airport greeting with staff in person upon guest arrivals. They worked with Match MG on the design and set-up of an autocross course, as well as procured and set up the onsite tent with branded assets at the drive destination, and managed daily arrivals/departures and food and beverage.
Other aspects of event management included putting together an off-site dinner for each wave at a nearby venue, where OEPR developed the concept and décor, and worked with local vendors to select the catering and manage the production including A/V, etc.
As a full scale product introduction launch, five waves of 18 guests were hosted through the ten day event.
Logistics Management by the Numbers:
Site visits: 2
Hotel rooms: 28 / wave
Attendees: 5 waves of 18
Staff: 2
Vehicles: 10 of each model
Days onsite: 10
Aston Martin Multi-Vehicle Launch
Aston Martin hired Overstreet Events & PR for two consecutive years (2015 and 2016) to manage the logistics of their annual multi-vehicle launch. Both launch events were held at a the Four Seasons Westlake Village, and involved selection of sites for accommodations, dinners, welcome packets and agendas, and development of dynamic drive routes designed to showcase the premier automotive brand.
Media were hosted in waves, two waves each year, with 20+ carefully selected elite automotive and lifestyle media. Aston Martin events are a coveted invitation and the brands elite luxury identity and lifestyle was reflected in every aspect of the program from arriving at the airport, until they were returned there for their trip home.
In addition to the logistics of accommodations and program flow, OEPR also developed the driving routes that media used to test drive the vehicles in the Aston Martin lineup. These routes were carefully selected to highlight the driving dynamics of the vehicle, satisfy the engineering teams expectations of showcasing the technical aspects of the vehicles, as well as provide an aesthetically pleasing and upscale driving environment.
Logistics Management by the Numbers:
Site visits: 2
Hotel rooms: 30
Attendees: 20
Staff: 5
Vehicles: 8
Days onsite: 5
Lexus Oregon Adventures
An all-female automotive event for 30 women, the Lexus Oregon Adventures media launch featured a full line-up of vehicles and was hosted in Central Oregon. This particular launch included not only on-road driving, but an off-road component to highlight the 4x4 capabilities of the LX 570 and GX 460. OEPR also managed the vehicle fleet used for the media drive days including overall detailing, fueling and presentation quality of every vehicle for the days lineup. As part of the vehicle management elements, OEPR arranged and managed the incoming and outgoing shipments of vehicles to/from their respective fleet destinations.
Again from concept to completion, OEPR was involved in choosing the appropriate location, accommodations and routes to highlight the Lexus product. The team operated as the hotel liaison, as well as booking travel, arranging all ground transportation, food and beverage, and vehicle presentation set ups. With the addition of the off-roading element, OEPR managed and developed a course that not only complimented the brands on-road driving but their off-road capabilities as well.
OEPR assisted with guest speakers brought in for presentations, as well as their respective needs onsite and production elements.
Logistics Management by the Numbers:
Site visits: 2
Hotel rooms: 40
Attendees: 30
Staff: 12
Vehicles: 10 + 2 displays
Days onsite: 5
Case Studies
2016 Los Angeles Auto Show
Overstreet Events & PR (OEPR) was hired by Jaguar Land Rover to manage their 200+ invited media guests from the entire globe at the 2016 Los Angeles Auto Show. As the primary vendor for all logistics and planning, OEPR handled pre-planning, execution and staffing for this global auto show, one of the largest media attended shows in the United States.
The program required full travel and event support from OEPR including booking of flights, ground transportation from arrival to departure, registration of media show credentials for staff, clients and media, hotel contracts, food and beverage throughout event, media communications and welcome packets/agendas, and onsite meetings (rooms, F&B, etc.)
Logistics Management by the Numbers:
Site visits: 3
Hotel rooms: 200+ at four hotels
Attendees: 260
Staff: 15
Vehicles: 70+ fleet vehicles for transportation
Days onsite: 7
Within the same LAAS program, Overstreet Events & PR also planned and ran an additional event off-site at the famed Petersen Museum, which included a catered 200 attendee sit-down dinner and worked with a local production company for all A/V, build-outs, etc. all production elements.
Infiniti QX50 and QX60 Vehicle Launch
Infiniti chose the town of San Antonio to introduce the media to the brand new Infiniti Q50 and QX60 in February of 2016. As the primary logistics vendor, Overstreet Events & PR was involved in the scouting trips to determine the host hotel and overall event flow. Once the site was chosen, OEPR took over all logistics in terms of, managing ground transportation for arrivals and departures, as well as airport greeting with staff in person upon guest arrivals. Worked with Match MG on set-up and designing an auto-cross course. Produced the tent on location with branded assets and managed daily arrivals/departures, F&B, etc.
As a full scale product introduction launch, five waves of 18 guests were hosted through the ten day event.
Onsite other aspects of event management included putting together an off site dinner for each wave at a nearby venue, where guests At the closed course, OEPR developed the concept and décor – worked with local vendors selected the catering and managed the production side of the course including A/V and the company that set up the course, etc.
Logistics Management by the Numbers:
Site visits: 2
Hotel rooms: 28 / wave
Attendees: 5 waves of 18
Staff: 2
Vehicles: 10 of each model
Days onsite: 10
Aston Martin Multi-Vehicle Launch
Aston Martin hired Overstreet Events & PR for two consecutive years (2015 and 2016) to manage the logistics of their annual multi-vehicle launch. Both launch events were held at a the Four Seasons Westlake Village, and involved selection of sites for accommodations, dinners, welcome packets and agendas, and development of dynamic drive routes designed to showcase the premier automotive brand.
Media were hosted in waves, two waves each year, with 20+ carefully selected elite automotive and lifestyle media. Aston Martin events are a coveted invitation and the brands elite luxury identity and lifestyle was reflected in every aspect of the program from arriving at the airport, until they were returned there for their trip home.
In addition to simply the logistics of accommodations and program flow, OEPR also developed the driving routes that media used to test drive the vehicles in the Aston Martin lineup. These routes were carefully selected to highlight the driving dynamics of the vehicle, satisfy the engineering teams expectations of showcasing the technical aspects of the vehicles, as well as provide an aesthetically pleasing and upscale driving environment.
Logistics Management by the Numbers:
Site visits: 2
Hotel rooms: 30
Attendees: 20
Staff: 5
Vehicles: 8
Days onsite: 5
Lexus Oregon Adventures
An all-female automotive event for 30 women, the Lexus Oregon Adventures media launch featured a full line and was hosted in Central Oregon. This particular launch included not only on-road driving, but an off-road component to highlight the 4x4 capabilities of the LX 570 and GX 460, and also involved OEPR managing the vehicle fleet used for the media drive days including overall detailing, fueling and presentation quality of every vehicle for the days lineup. As part of the vehicle management elements, OEPR arranged and managed the incoming and outgoing shipments of vehicles to/from their respective fleet destinations.
Again from concept to completion, OEPR was involved in choosing the appropriate location, accommodations and routes to be highlight the Lexus product. Acting hotel liaison, as well as booking travel, arranging all ground transportation, food and beverage, and vehicle presentation set ups. With the addition of the off-roading element, OEPR managed and developed a course that not only complimented the brand’s online driving but their off-road capabilities as well.
OEPR assisted with guest speakers brought in for presentations, as well as their respective needs onsite and for production elements.
Logistics Management by the Numbers:
Site visits: 2
Hotel rooms: 40
Attendees: 30
Staff: 12
Vehicles: 10 + 2 displays
Days onsite: 5